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Graphic Art / Typography / Photography

The aim of the department »Graphic art / Typography / Photography« is to develop an individual visual language through engaging creatively and productively with contemporary and historical forms of photography, typography and graphic art, as well as the discourses associated with them. Characteristic of this department is an openness which encourages experimentation, including experimentation which involves the many connections between writing, images, the moving image and objects in 3-dimensional space.

Graphic Art/Typography/Photography in the Bachelor study programme

Students' learning and research in this context are structured by their own artistic development intentions, and an individual artistic approach emerges through the interplay between practical and conceptual work and in relation to contemporary artistic movements and theoretical discourses. This will involve developing the ability to analyse and define one’s own artistic position, to understand it in relation to the wider context of culture, and to contribute to altering this context itself. As well as the realization of artistic work, this subject area also deals with presenting and mediating art in the context of the various institutional and social fields available within the art business system. As well as gallery visits and annual exhibitions, the university’s own gallery also offers an opportunity to explore and discuss matters relating to presenting art and images in general and to their reception. The accompanying academic/scientific training gives additional depth to the artistic questions and experiences, and offers historical and theoretical knowledge and practical methods that help to advance students' artistic understanding of themselves and of history. 

Graphic Art/Typography

Taking the artistic intentions of the student as the starting point, a wide range of approaches to typographical and graphical production will be discussed. The question of what position is occupied by typography and graphic art in the context of the different artistic disciplines and the corresponding discourses will be explored. Research and experimentation will give students the opportunity to develop their own typographical and graphical ways of expression which can be appropriately integrated into »non-typographical» and »non-graphical« projects. The difference between this and a conventional practical introduction to typography or graphic art is primarily that the person or persons posing the questions about the creative process is/are also the person or persons who must answer them. When author and compositor are the same person, then composition can surpass its secondary nature (»In certain circumstances, typography can be art«). The most basic task of students will be to engage with analogue and digital media. In order to gain experience in the different areas of work – such as lithography, printing techniques, interface and web design, students will be encouraged to make use of the university’s interdisciplinary approach to study.  

Digitale Grafik

Today, omnipresent digital forms mingle with artifacts from the past, forming a constantly branching network – an evanescent visual cloud. In spite of this, we take digital surfaces as something omnipresent, as a self-evident tool and daily companion, in the absence of any knowledge of their authorship, economies, and algorithms.

Against this background, the Digitale Grafik class explores the integrity of modern technologies and conceives visual models in the context of contemporary culture and digital possibilities. We investigate the responsive aspect within effective aesthetics and contextualize artistic practice in the digital attention economy.

Digitale Grafik represents an endeavor to emancipate ourselves from existing tools and to break up the confectionery of visual templates. Students will design models for websites, applications, and media installations, as self-chosen artistic projects or in tasks related to contemporary issues.

Photography  

The photograph as an image – in the history of the image and in the context of other art forms – is the starting point for instruction in the subject Artistic Photography. The properties of photography as a trace and an imprint and at the same time an abstraction and a construct of reality offer a wide spectrum of approaches open to artistic concepts and concepts for artistic work. In the choice of forms of media, processes and ways of presentation and in the ways they are combined, the limits of one’s own medium can be questioned in a productive way and expanded, for instance through the appearance of photography outside the subject, in installations, projections, film montages or art concept books.        

Graphic Art/Typography/Photography in the Master study programme

The aim of study is to further develop and expand one’s own individual artistic or creative approach within the context of contemporary art and design. In order to achieve this, an extensive artistic project is to be planned, realised and presented publicly. This project will involve productive engagement with current and historical forms of photography, typography and graphic art. The department »Graphic art / Typography / Photography« is characterised by an openness to experimentation. This includes experimentation which involves the diverse interconnections between script, image and moving image. Students’ learning and research will be structured by their own artistic intentions. The individual artistic or creative effort will take shape in the interplay between practical and conceptual work and be placed in the context of current artistic positions and theoretical discourse. The aim is to critically analyse and discuss one’s own work, to comprehend it in a cultural context and to influence this context by means of active conscious representation of one’s artistic position to the audience.

Photography

Photography as picture – in the history of the picture and in the context of other arts – is emphasised in the teaching of Artistic Photography. Photography’s property of being an imprint and trace of reality and at the same time an abstraction and construct of reality as well as an autonomous picture presents a varied scope for artistic concepts and project ideas. Engagement with the language and the material nature of the photographic picture in the process of image-making will be intensified and expanded. According to the specific demands of individual students’ projects, analogue, digital or hybrid working methods will be researched experimentally and practical knowledge and skills transmitted. Students will be able to question and expand the boundaries of their own working medium by selecting and combining media forms, processes and means of presentation. Aside from the emphasised areas of the picture and the exhibition, photography may for instance appear in installations, projections and film montages or conceptual art books.

Typography / Graphic art

The Master programme develops in an alternation between experiment and real assignment situations (the answering of externally formulated questions). Through students’ parallel complementary analysis of their own creative position, the artistic-communicative possibilities of various project contexts are investigated. In this case, to »analyse« means to enquire into the context through creative/artistic (draft) interventions in that context – based on a considered choice of artistic techniques. Historical and media engagement with typography, design and art serves as a reference resource for this. Aside from creative and artistic analysis, the (further) development of communicative competence within the context of the design process is an important part of the programme. In combining the specific disciplines and workshops on offer, it is the responsibility of Master students to create a laboratory situation which is not only favourable to analysis, but also allows individual artistic plans to be realised.

Digitale Grafik

Today, omnipresent digital forms mingle with artifacts from the past, forming a constantly branching network – an evanescent visual cloud. In spite of this, we take digital surfaces as something omnipresent, as a self-evident tool and daily companion, in the absence of any knowledge of their authorship, economies, and algorithms.

Against this background, the Digitale Grafik class explores the integrity of modern technologies and conceives visual models in the context of contemporary culture and digital possibilities. We investigate the responsive aspect within effective aesthetics and contextualize artistic practice in the digital attention economy.

Digitale Grafik represents an endeavor to emancipate ourselves from existing tools and to break up the confectionery of visual templates. Students will design models for websites, applications, and media installations, as self-chosen artistic projects or in tasks related to contemporary issues.