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Inter Graphic View

The research project Inter Graphic View, directed by Prof. Ingo Offermanns (Klasse Grafik, HFBK Hamburg) – which is part of the Hamburg Open Online University (HOOU) – asks graphic designers belonging to different generations and geographical locations about their professional backgrounds. What are the ideals that motivate their work? When one compares internationally, how are attitudes and ideals similar or different? Can a dialogue of cultures relativize, sharpen and/or expand thinking in graphic design? By pursuing these issues, Inter Graphic View tries to overcome cultural centrisms (and especially Eurocentrism in graphic design discourse) and to resist indifferent work and mediocrity. Inter Graphic View collects interviews with designers (e. g. Tetsuya Goto, Osaka, Xiao Mage, Peking, Farmgroup, Bangkok and Kwangchul Kim, editor of the magazine Graphic, Seoul) from different cultural contexts (Japan, Thailand, South Korea, China, Holland, Nigeria and South Africa et al.) and lists the important concepts in these dialogues and their derivations. Additionally, the research project invites guests to give their response to the dialogues and artifacts. The website also selects essays in the form of short films which give an impression the places where the designers live and work. The website thus functions as a virtual discourse space for dialogue and exchange, as a source of inspiration and also a meeting place for different design cultures. Over time, it is expected that a growing online archive will accumulate to address questions relating to the professional identity of graphic designers, presenting very individual but comparable answers.

Concept + editing: Prof. Ingo Offermanns
Graphic design: David Liebermann
Text, image and film contributions by: Laurens Bauer, Edward Greiner, Caspar Reuss, Juliet van Rosendaal, Andreas Schlaegel, Shuchang Xie et al.

Teaching Art Online at the HFBK

How the university brings together its artistic interdisciplinary study structure with digital formats and their possibilities.

New articles at is the social network of the HFBK. It opens a digital forum for exchange and discussion in which students, teachers, guest authors, art critics and the interested public provide a wide range of content and perspectives.

HFBK Graduate Survey

Studying art - and what comes next? The clichéd images stand their ground: Those who have studied art either become taxi drivers, work in a bar or marry rich. But only very few people could really live from art – especially in times of global crises. The HFBK Hamburg wanted to know more about this and commissioned the Faculty of Economics and Social Sciences at the University of Hamburg to conduct a broad-based survey of its graduates from the last 15 years.

Annual Exhibition 2020 at the HFBK

The HFBK’s traditional annual exhibition („Jahresausstellung“) opens in February every year. For three days the students – from first-years to post-graduates – present a broad spectrum of their current work and projects from all the different departments. All classrooms, studios and halls in the building are used. Interested visitors are cordially invited to gain an impression of the art currently being created at the HFBK.

How political is Social Design?

Social Design, as its own claim is often formulated, wants to address social grievances and ideally change them. Therefore, it sees itself as critical of society – and at the same time optimizes the existing. So what is the political dimension of Social Design – is it a motor for change or does it contribute to stabilizing and normalizing existing injustices?